Sales managers will perform a variety of duties depending on the size of the club. At a really large club, sales of memberships may be their only role, but at most clubs they are likely to play a full part in managing the centre, including a degree of responsibility for arranging activities, organising, advertising and promoting special events, and recruiting and managing staff.
The sales manager will also be involved in promoting the facilities to outside organisations such as local authorities. This cluld include promoting facilites such as social centres, swimming pools and sports halls, fitness suites, ice rinks, and outdoor sports activities. There could also be a role promoting of theme parks, or holidays, camping, adventure facilities.
Many sales mangers start in the industry in a junior position or as a trainee, and then work towards professional qualifications such as those offered by the Institute of Leisure and Amenity Management (ILAM) or the Institute of Sport and Recreation Management (ISRM).
An alternative route is to undertake a degree, foundation degree or BTEC HND in subjects such as sports and leisure management, leisure studies, sports science and recreation management.
Whichever route is taken, qualifications will need to be supported by practical experience in a leisure centre, either paid or voluntary. Additionally, experience in marketing or publicity, in a service industry, or specialist sporting ability will also stand you in good stead.
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