Events managers have a varied job. Duties will involve planning, co-ordinating and publicizing a wide range of promotional, corporate, educational, sporting and social events.
Many events managers specialise in one or two areas, for example weddings, sporting events, exhibitions, or conferences. Although duties will vary from company to company, a typical week might involve:
Liaising with clients to determine their needs
Working on budgets, timescales and venues
Researching venues, contacts and suppliers
Publicising the event and producing promotional materials
Booking venues, equipment and suppliers, managing caterers, security etc
Working on the day to ensure that the event runs smoothly
Monitoring health and safety, insurance and security regulations
Although there are no set qualifications to be an events manager, most employers look for a high level of academic achievement and experience in a related industry.
Many entrants are graduates, or else have obtained a foundation degree or HNC/HND in events management. Other areas of study that may stand you in good stead would include business administration, marketing, leisure and tourism management, hospitality management or languages.
Relevant previous experience is typically required. A background in any of the following would be useful:
Hotel conference and banqueting
Travel and leisure
There are numerous professional organization who offer further training in this field, including:
The Association of British Professional Conference Organisers (ABPCO)
Association of Exhibition Organisers (AEO)
Association for Conferences and Events (ACE)
Society of Event Organisers (SEO)
Chartered Institute of Marketing (CIM)
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