Although many fitness centre sales managers are responsible for a number of different areas in the club, their primary responsibility is to attract and sign new members to the club. There are two parts to this - attracting new members, and retaining existing members.
Sales managers may have a variety of different priorities. Different clubs tend to target different types of customers. Some clubs are focussed on young professionals, others look more to the family market, while others seek corporate clients.
The sales manager will typically be involved in the whole process of sales and marketing, ensuring that the target market fits the company's profile, facilities and atmosphere.
With the rapid expansion of the private commercial sector in the last few years, there are suggestions that the British market is reaching saturation point. What that means is that good employees are at a premium. Employment opportunities can be found in the following settings:
- Local authorities
- Health authorities
- Private clubs
- Hotels facilities
When looking for work there are a number of specialist recruitment agencies worth looking at, most of which advertise in the Leisure Opportunities magazine or on the website. Sport England also carries a list of recruitment agencies on its website.
Look to these organizations for more information:
- Leisure Management
- Institute of Sport and Recreation Management (ISRM)
- Leisure News and Jobs (LNJ)
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