Are they any good?
Sweaty Betty has already built an enviable reputation, which is demonstrated by the awards they have gathered:
- Sports Retailer of the Year 2001
- Entrepreneur of the Year 2003
- Drapers Customer Service Initiative of the Year 2007
They keep their edge by constantly asking questions when they are looking at products:
- Is it beautiful?
- Will it help us perform better?
- Will others covet it?
What they offer :
Sweaty Betty now has 24 shops, concessions in Selfridges and Harrods, a web site, and a catalogue business.
They offer fitness products for a whole range of activities including swimming, gym workouts, running, yoga, Pilates, dance, tennis, beach holidays, walking, and for pregnant women.
Their list of brands is a virtual who's who of leading sports companies:
- adidas by Stella McCartney
- Shock Absorber
Is it any good?
How can it not be good? They cover a vast number of different activities, carry all the leading manufacturers, and carefully choose the products to fit their specific criteria.
Their goal is to inspire women to find empowerment through fitness, and with the great range they carry, it is hard to imagine any woman not wanting to grab some gear and work out.